The Nightlife Podcast Season 2 Episode 22, understanding branding with the number one global branding expert Rey Perez straight from his office in Miami FL. Rey and Julio met 20 years ago while Rey was in the nightlife industry. Today they meet again to talk about where life has taken him as a branding expert. Julio walked out of there a new man understanding that branding is the most important aspect of anyone’s business Today. This is really a must listen and watch.